Why is he not reacting when I am ignoring him?

I have been ignoring the guy I am dating since a week because he was not giving me enough value. Always felt like I was making 2x more efforts than him. We argued over something and I got pissed so I have not messaged him in a week but HE HAS NOT MESSAGED ME EITHER. I tried so hard to get his attention by being out with friends all the time and uploading fun pictures.

What do you think i should do?
Why is he not reacting when I am ignoring him?
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