Is avoiding a coping mechanism for males?

Anonymous
It is clear that my friend has feelings for this girl but he is just squishing it out of him.
Pretending that the feelings are not there and acting like she doesn’t matter. Now to the point of not using social media because he doesn’t want to see her feed.
I am highly confused because I don’t understand why can’t he just go ahead and admit his feelings. Do guys think that having feelings is a sign of weakness? And honestly I think the more you avoid feelings the more they grow.
Is avoiding a coping mechanism for males?
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