What's the average price range for a regular cologne in the USA?

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I'm not sure where in retail in the USA one can buy cologne. I remember there's CVS but I don't recall seeing perfume being sold there.

Where I am there are stores and then there's the underground market. If you were to buy one bottle of perfume in the regular stores, you'd pay like 30-60 bucks. In the underground market you can get the same thing for 10 bucks but they don't have all perfumes available as the regular stores have. In my case I have a bottle of Paco Rabanne Invictus and I see on Amazon it's like 60 bucks.
Whats the average price range for a regular cologne in the USA?
What's the average price range for a regular cologne in the USA?
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