His love for me has turned into a family kinda love. How can I change that?

My guy friend had a thing for me about a year ago and at the time I only saw him as a friend but then things changed and we started hanging out more and did a lot of things couples would do. We were never official but he would tell me he loved me and now when I’m ready to tell him I love him too and make things official between us, his love for me has turned into a I love you as my best friend kind of love. What can I do to make him love me romantically again? Or is there no way to change it?
His love for me has turned into a family kinda love. How can I change that?
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