Search Results: flirting or just being funny

My best guy friend knows I have a crush on him. We are really close and spent all summer texting all day long and hanging out when we could. We both are in other relationships so we can't see each other too much outside of school. We talked about everything including his darkest secrets and lots of sexual stuff.

Now we are back in school and he's started being hot and cold with me. We tease and break balls a lot but just this week he's started to call me names. He called me bitch once and cunt a bunch of times. He NEVER does this when anyone else can hear. It's like an inside joke or pet name he has for me. He doesn't do this with anyone else. He knows I don't like that word, so he keeps calling me that, whispering it to me or saying it under his breath.

I told him today that it had to stop and he said it was a just a joke to " include" me? WTF? I asked if he thought I deserved to be called that and he seemed really hurt that I was hurt.

I know he likes me a lot. We touch every day, hugs, high fives, grooming each other, long eye contact, sitting all up on each other, whispering a lot, sharing food and drinks, etc. I know he loves to make me mad. He grins like an idiot and seems really pleased with himself when I threaten to murder him.

He's always teasing me about liking him, saying things like " you know you want it" and talking about his genitals and getting boners, etc. He kind of rubs it in my face that I like/want him. He also like to pretend to be an alpha male and he says I "challenge" him, by calling him on his bs.

Is this some really immature flirting technique? He says he loves me AND hates me at the same time. What does that mean? I am nothing but nice to him and I think I've made my feelings clear to him, so it's just hurtful that he does this and thinks it is somehow funny. Am I being too sensitive?