Why is "Intimidating" a buzzword now?

"They are intimidated.", I've heard this many times but I find this to be faulty and an easy way to simply write off the problem and instead of answering the question it just works to avoid it and write it off.

"Shy" works the same way for people who are just quiet and socially awkward.

What other terms do you know of that misdirect or avoid real issues and questions?
Why is "Intimidating" a buzzword now?
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