How do jerks "work their charm"?

Girls say that they actually like the "nice guy" but the nice guy always ends up as the shoulder to cry on and the best friend why the jerk ends up bedding the girl. I'm a freshie in high school and I've always nice to girls yet I'm the best friend not anything more. Though sometimes when I try to be like a jerk sometimes all I end up getting is "you're mean" or something like that. One of my friends is such an asshole and I avoid him but he ends up walking arm in arm with two girls and I'm like wtf. and when I try it never works.
How do jerks "work their charm"?
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