What makes something controversial?

Who_is_Q
We call all think of something controversial off the top of our heads but what fundamentally makes something controversial in the first place? Do you think there is a "source" or do you believe it is more dynamic than that?

Is it a conflict between morals? Clouded judgement by emotions over logic? I do believe mainstream media fuels this even more because they operate by playing on your emotions which give them more views. But i don't think that is the cause. What do you guys think?
What makes something controversial?
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