Why does the American economy focus more on the 50+ crowd rather than the millenials aged 18 to 40?

I always hear about ads targeted for 50+ like Medicare planning, retirement planning etc.. Why not services towards the millenial crowd like health insurance, housing, etc... ?
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Millenials are getting ready to outnumber Baby Boomers and Gen Xers
Why does the American economy focus more on the 50+ crowd rather than the millenials aged 18 to 40?
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