Give for the camera?

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I see many people today record their actions as they give to/ help the less fortunate. Do you reckon it's more an urge to be seen as doing good/ needing validation from society or is it just genuine giving? I think giving is great regardless of your motive (because at the end of the day, you have helped someone) BUT do you need a couple thousand / million people to see you doing it? And I wonder, do people who record their giving give when the cameras are not rolling or do they just give for the camera?
Give for the camera?
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