How do people end up being brain washed?

Anonymous
The photo below is of my childhood crush from smallville. She recent pead guilty to sex trafficking women of age and sex slaves Etc etc from a cult run by some guy.

I've done some dumb shit in my life that has gotten me in trouble myself that I've paid for in the past... so I can understand how being mentally unwilling can make you do dumb shit. But how do you get brain washed to the level she was? She was finding other women to join the cult all to have sex with 1 men. Most of the women in the group were all low self esteem girls but I still dont understand this. All of the women would hold down other girls while they would burn letters into their skin.
How do people end up being brain washed?
How do people end up being brain washed?
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