Why does a celebrity being deceased make them an icon?

Anna__M
Something I’ve noticed about my generation (gen-z) and the one before (millennials) is that they tend to give dead celebrity’s the icon label. Even if they don’t deserve it. Why is this? The persons career could have lasted about half a year or they never even go mainstream but they get to be an icon. Why?
Why does a celebrity being deceased make them an icon?
Why does a celebrity being deceased make them an icon?
Why does a celebrity being deceased make them an icon?
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