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The "theory" comes from a series of experiments conducted by Herbert Krugman in 1969 that examined the effect of television on an individual’s brainwaves.

Krugman monitored a person through many trials and found that in less than one minute of television viewing, the person’s brainwaves switched from Beta waves — brainwaves associated with active, logical thought — to primarily Alpha waves. When the subject stopped watching television and began reading a magazine, the brainwaves reverted to Beta waves.

Here is a summary of some of Krugman’s conclusions:

. “Internal Alpha responses can be stimulated by appropriate external rhythms or frequencies.”

. “The time may come when the mass media may create special programs to help people modify certain attitudes or behavior.”

. “This means that passively learned material has an important ‘advantage’ which some have also associated with so called subliminal perception, extrasensory perception, or hypnotism.”

. “For early education there may be an opportunity to accept the fact that many children fidget in class, and that this interference with their attention is not to be blamed on parents, teachers, or the child. Mild drugging of these children, or training in relaxation through Alpha driving, may be dramatically helpful to their educational achievement.”

. “For public television there may be an opportunity to accept without shame the fact that it has taught violence to an entire generation. The clear store of television violence is not that a new generation is more violent but that the new generation knows more violence. The political consequences of this may yet be what some would call ‘good’ (e. g., pacifist).”

. “It is possible that the relaxed and successful character of passive learning can be enhanced by the artificial induction of Alpha rhythm, this with the aid of a flickering light.”