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Even scientific studies contradict themselves about the topic "Bad Guys vs. Nice Guys"! - What's your take?

I thought only science can enlighten us whether women like bad guys or nice guys. Yet even they are clueless. See there are two studies which examines what kind of guys women like in general. But they contradict themselves, or am I just misunderstand them? What's your take? What survey is correct in your opinion?

Here's the first survey. It says women prefer the bad guy over the nice guy:

“Academic studies have reaffirmed that women prefer the bad boy archetype over the nice guy. A 2008 study at New Mexico State University in Las Cruces examined how college students perceived “dark” traits such as thrill-seeking behavior, deceitfulness and narcissism. The study found the female students preferred the males with these traits.”

Yet here's a second survey which says the majority of women would pick the nice guy:

"Herold & Milhausen (1998) asked a sample of undergraduate women: 'You meet two men: One, John, is nice but somewhat shy. He has not had any sexual experience. The other, Mike, is attractive, a lot of fun, and has had intercourse with 10 women. Both wish to date you. Whom do you choose?'

54% reported a preference for "John," 18% preferred "Mike," and the rest had no preference."