What are good, mid price gifts to buy friends and extended relatives?

One friend is easy to please, as he requested home made food for his birthday gifts, in future, or a meal out. I considered things like $35 wine, $25 chocolates, a $40 dog poster, $25 pearls and semi precious jewellery.

Things at a Lovisa half price sale, $25 sun catchers, $45 wine glass sets and cute $25 mugs and Angel ornaments for $35. But after I’ve bought everyone those, what are other cheapish ideas?

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Are gift cards a good solution?
What are good, mid price gifts to buy friends and extended relatives?
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