Why must the Republicans do everything in poor taste - get yoke on their face and still succeed in getting their point across?

https://www.huffpost.com/entry/gop-senator-mass-murder-ad-pulled_n_62c78f85e4b0359fa47955ef

GOP Senator's 'Mass Murder' Ad Quickly Removed After Highland Park Shooting

A Republican senator reportedly wanted an awkwardly inaccurate radio ad about the cause of the “latest mass murder” off the air after the Highland Park, Illinois, shooting on Monday.
The campaign of Sen. Ron Johnson (R-Wis.), who is seeking reelection, wanted the ad that downplayed gun violence stopped after the mass shooting at a Fourth of July parade that left at least seven people dead and dozens of others injured, according to emails detailed by The Intercept.

“The latest mass murder in America didn’t involve guns,” the ad begins, then it talks about the 53 people who were found dead or dying in a sweltering tractor-trailer left on the outskirts of San Antonio on June 27 in an apparent migrant smuggling operation.
You can listen to the radio ad below.

Sen. Ron Johnson's campaign scrambled to have this planned radio ad downplaying gun violence pulled after the mass shooting on July 4th in Highland Park. They kept it from airing, but it has since been leaked to me.

Why must the Republicans do everything in poor taste - get yoke on their face and still succeed in getting their point across?
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