My guy friend gave me a back massage?

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I was at a convention in another school's auditorium. We were in the back of the theater and I was really tired so I laid down across the seats. My guy friend (Who I like) started touching my back so I asked him what he was doing and he said he was giving me a back massage. So for about 30 min he gave me a back massage/rub from shoulders to waist. What does this mean?

(Also there were other people around)

Background Info:

-He asked me to homecoming with posters and a cupcake with a heart although he insisted we were going as friends.

-On the ride home he tap my leg and kept on tapping my hands

My guy friend gave me a back massage?
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