Tone

Look for the tones of various brands and try to choose the one that best suits your skin.
Your age

If you are in your twenties or thirties, you probably prefer a lighter consistency. If you are in your forties or older, go for thicker consistency.
Skin type

Since they are moisturizing creams, the BB creams may present some problems in oily skin, because adding a second layer of wetting could be counterproductive. If you already use a moisturizer, stop using it and just apply a BB cream. You can also choose an oil-free moisturizer.
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