How are barbershops not raking in lots of bank these days?

their prices during the pandemic have clearly well exceeded inflation. The place I’ve been to recently, and this is probably on the lower end these days, a few months ago when I was there last they were $20, now they’re 25. So what justify is the 20% increase other than they know they can do it

and how long does a men’s haircut take, 10 minutes? It’s very quick

How are barbershops not raking in lots of bank these days?
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