Why do so many people hate diet coke even though it’s zero calories?

I like diet coke, it has ~0 calories and helps me feel fuller faster when eating a meal so I am eating less of it. This is helpfull when you want to buy a small "combo/deal" from a fastfood place and not feel hungry after...

Why all the hate?

Why do so many people hate diet coke even though it’s zero calories?
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