Why is it considered shallow to want to marry rich?

Anonymous
Most people want to marry rich whether they agree to it or not. I'm not saying they only consider income. But between two really awesome people, one who is Rich and the other not so, most people would choose the rich one. And yet, when women dare to even say that they hope to marry a guy who is rich (along with other qualities), they are labeled as gold diggers EVEN when she herself is rich. Why?
Updates
+1 y
OK just to clarify. please read description carefully. I did not say that his bank account is the only thing that matters.
I said apart from all other qualities you would want. Wanting someone who is intelligent or athletic or nature loving or anything else raises no one's hackles but wanting your dream man to ALSO be rich gets you labelled as shallow. Why?

This is even stranger in cases where the woman is just as rich and perfectly willing to and capable of making her own money.
Why is it considered shallow to want to marry rich?
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