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First, very few men care about living life as an influencer and it's hard for men living like that.
Most women nowadays only care about living the Kardashian dream and becoming famous on social media at any cost. Popular magazines promoted this lifestyle and indoctrinated it in people's minds for decades now.
It's easier for women to become an influencer. Women care more about their own looks than men do. Women can get a lot of free stuff even if they are not earning it.
Businesses and guys hand out anything at female influencers. I have seen women causing drama in restaurants if they are not giving away stuff for free for promoting them on insta (which they even didn't ask for). Generally, businesses don't want bad names for them so the girls can get away with that.
Women are even going to extreme lengths for living a royale lifestyle. Search at the story of "Anna Sorkin" or watch the new Netflix show, "Inventing Anna".
I have even seen with regular women, friends. They are not working don't have any degrees and yet spend thousands on clothes, super expensive hotels, or restaurants almost every day. It's either their daddy's money or boyfriends. You will say that men are getting sex, yes true but the cost of getting it is increasing with time.
Even if some women are making their own money they are still expending high amounts of it in personal expenses and barely any savings. Plus altering their bodies to look like the influencers.

Thereby fashion and glamour industries are making big money and those industries actually don't make any significant contribution to human society.
Recently I have seen a woman raising money for the treatment of her father on Facebook. She cants afford the hospital bills and neither can her father. But all her previous Facebook posts were much glamourous, expensive holidays, five-star hotels.