Why are people boycotting bud light?

[Brandi555]

I’m not judging one side or the other. I honestly don’t care. My question is when are people boycotting the product. Again, I’m just asking. Don’t get mad.

[BeMuse]

They are not boycotting bud light, they are blackballing bud light. A boycott is an act of nonviolent, voluntary abstention from a product or organization as an expression of protest. Protests are utilized to bring about policy change. In this instance people aren't willing to negotiate with Anheuser Busch. They are being completely blackballed. The market has spoken and it has said from here forth Anheuser Busch will be excluded from the domestic market. Go woke, go broke. This isn't about getting Anheuser Busch to support a political ideal, it's about hurting them financially and driving them out of business.

[BeMuse]

It doesn't matter if it is Bud Light, Budweiser, Busch, Michelob, Land Shark, Natural Ice, Rolling Rock, Ziegenbock, or even micro breweries like Wynwood out of Miami who were purchased by Anheuser Busch. They're going to feel the heat everywhere.

[BeMuse]

On some scale this is already happening with other beverage companies like Monster, Boston Brewing, New Belgium, but you should expect it to pick up as people educate themselves more on what these companies are doing. The more people wake up, the harder it is going to be to survive in a business environment when you have pushed woke politics. The internet never forgets.

[jshm2]

The same reason a lot of people boycotted "new Coke"

When you don't test the waters of your target market, you end up fucking up big time.

Bud light is piss poor beer, for the macho American. So having a prancy trans advertising it, wasn't going to make them happy.

Bud probably wanted to make it comedy and games. But instead, ended up calling these macho men as trans supporters.

[sage2021]

Why didn't they offer a choice - some printed up the way they always have been for decades. Then some the other way that's causing Anheuser Busch 6 billion dollars in losses?
How dare those weirdo's take away Bud Light from Americans that had been drinking that beer for decades? And the bitch didn't even get fired 🙄

[Brandi555]

They didn’t take away the product. The product is the same. The advertisement campaign changed.

[sage2021]

@Brabdi555
I guess you just don't get the point. But the point is being made because they have tons of the beer no one will buy and they had to destroy! What a stupid Marketing VP!
Guys just aren't going to drink their beers out of a faggy can. They just won't. She should have left things the way they were!

[Brandi555]

But if the guys who drink bud beverages drink bud beverages because they like bud beverages, stop drinking bud beverages because of a marketing campaign how does raft help?

[Quackthulu2]

Because they recently changed advertising tactics to show just how little they actually understand the sort of people who are willing to consume bud light.

[Brandi555]

Ok. But if someone enjoys the product then why would they change their views of the product based on marketing?

[Quackthulu2]

Think about it like a venn diagram. One circle is people who enjoy consuming large quantities of cheap beer. The other is people who are not actively hostile towards trans gender people. The overlap in the middle is a pretty small area

[Brandi555]

What about the circle of people who enjoy consuming large quantities of cheep beer and who aren’t actively against trans gender people?

[Quackthulu2]

That’s not its own circle, that’s the overlap area in the middle. It isn’t very big… I already said that.

[ImalwaysrightOK]

Because they decided to enter the transgender debate by promoting a transgender and putting his face on beer cans which alienated their customers.

[Brandi555]

Ok. But the product is the same. Do the consumers like the product or the views of the company?

[ImalwaysrightOK]

You said you didn't have an opinion. It sounds very much like your opinion is to support transgender sponsorship and promote the transgender agenda which conservatives are against. Why would any group of people that use a particular product support a company that promotes values and agendas contrary to their values? If a product that is used overwhelmingly by leftist women were to promote an anti feminist, would they be OK with that?

[Elliegirl]

I’m not boycotting it for any political or moral reasons. Just don’t care for it much. There are many many other beers I like better.

[riverrat3]

Same, it is nasty

[Anonymous]

It's how people tell the exec of a faceless mega corp of their displeasure.

It's not the trans thing.

It's that these companies don't even try to hide their hatred of their customers and do these things knowing it'll piss them off.

Lazy, arrogant and selfish. And it loses real people their jobs.

[BarryLiverstone]

Recently their marketing has involved updating their cans to be more inclusive and partnering with a trans activist. Some people don’t agree with those decisions

[LocoLuna]

Because. When People don't agree with a slogan, a social media page, someone else's opinions, etc, people boycott and lash out (nowadays)

[Pterodon]

Because of their woke platform thinking everyone would agree with it. You think NASCAR fans at races, fans at baseball games, bikers at biker rallies, etc are woke liberals that support lgbtq? Guess again and Bud is now realizing it

[purplepoppy]

I doubt most boycotters ever drunk it in the first place.

[LovrUFFAllls]

Because of the pushing of narratives, instead of beer.

[call_me_scar]

Because they changed the color of their cans from blue to a rainbow

[Anonymous]

We don't political bullshit being forced on us, and that's exactly what happened.

[smahala1991]

They found out it tastes like horse piss 🤣🤣

[LimitedBenefits101]

Because it supports a man in womens clothes...

[Astarlessnightsky]

Its an American "beer" which tastes like piss.

[andy530]

I don't know I haven’t been paying attention