Was Trump's return to not Twitter a wise business move? Truth Social started @ $79.38 & closed @ $25 yesterday. Why didn't he promote his own company?

Trump is hailed as a mastermind of deals and business so this seems like a lost opportunity to get press for his company rather than promoting a rival company?

Trump got played by Elon Musk
Trump is just hanging on until he can sell his stake of TruthSocial in Sept.
He was trying to stop the + news cycle for Dems so went for larger audience
Trump played Elon by the DoS attack & glitches to embarrass not Twitter
Something else. I'll elaborate below.
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Was Trump's return to not Twitter a wise business move? Truth Social started @ $79.38 & closed @ $25 yesterday. Why didn't he promote his own company?
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