People like hearing things about others, especially if it's information about their personal lives or something else unknown about them. Even if it's incorrect information people still want to know it, whether it's about people in their orbit or celebrities.
I have co-workers who not only spend a ton of time gossiping at work, but even on their days off they spend hours talking about the same people at work. How do I know this? Because they will tell me what they were talking about over the weekend! They have no life or other focuses. Why? Why is gossip so fascinating to people?

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