Why has Digital Marketing grown to be this huge compared to offline marketing?

What specific trends, technological advancements, and shifts in consumer behavior have propelled digital marketing to its current prominence? How have businesses adapted their strategies to leverage the vast opportunities presented by online platforms, and what advantages does digital marketing offer in terms of reach, targeting, and measurable ROI that distinguish it from traditional offline marketing channels?

Why has Digital Marketing grown to be this huge compared to offline marketing?
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