Why is Miniso pretending to be Japanese when it's a Chinese brand?

CubsterShura
I thought they were a Japanese brand and their products were designed in Japan but manufactured in China. It's true that they have some Japanese designers, but there's been a lot of shady stuff about this brand coming out lately.

What's going on? I really liked Miniso!
Why is Miniso pretending to be Japanese when it's a Chinese brand?
13 Opinion