Girls: Why do you play hot and cold?

Rapandu
I just read a comment (girl to girl advice) here and it sounds like:

"Hot and cold attitude. Be really really sweet and awesome when he is around but don't initiate contact. Let him do the calling and once in a while don't answer the phone and leave him wondering what you are up to. Then when you two are together be sweet, fun and loving." I hope the one who wrote it won't mind that I copy-pasted here.

Ok my question is: Why is the reason of doing this? How is a man/boy supposed to know if you are playing or you are simply not interested. It happened to me that I stepped back and she was into and with another girl I tried harder and pushed her away (and she told all her girl-friends that I was needy/pushy and so on - it was really not so - I got for a while a bad reputation).

Since than (5-6 years ago) I avoid all the girls who play hot-and-cold.

For example what happens to me and a girl that I know in the last weeks/months: we met accidentally in a club she came to me and she was all over me, next day text her once and got very positive (after 2-3min, smileys ) feedback and after second message no more answer. And this repeats every 2-3 weeks. At the beginning I liked her a lot. Now it's annoying and I like her every time less. And I mean it.

So please clear this up for me. What you think you achieve with this game?
Girls: Why do you play hot and cold?
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