Why the hell is Canada advertising to me now?

I was watching a free movie on Amazon Prime and a commercial came on. It went something like "We create businesses that give jobs to thousands of Americans. Canada. We're here for you." I could understand if it was maple syrup or moose meat or something, but the messaging was really bizarre. Canada wants to give me a job and be my BFF? WTH?

Why the hell is Canada advertising to me now?
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