What's with the American sycophantic reverence of celebrity in the football (soccer)?

[Levin]

Every bloody minute the camera pans to some alleged celebrity. No idea who they even are.

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7 d

Also, come on Spain. Beat these dirty buggers.

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7 d

I'm impressed, you're all watching...

[Just_Ken]

The media promotes celebrity culture that most ordinary people reject. Im sure you saw the coverage of Taylor swift two superbowls ago.

Litteraly nobody cares about celebrities, what they think, what they wear, what they are doing, their political beliefs etc.

[Iron_Man]

That’s Will Ferrell the actor have you heard of him?

[Levin]

I think so. And apparently one is ASAP Rocky, according to the commentator at least.

[Iron_Man]

Rocky Balboa Sylvester Stallone played that part but I don’t see that they showed him

[Abbycado]

You don’t know who Matt Damon and Tom Cruise are? That’s what I have seen. Perhaps your broadcast is more obsessed with American celebrities.

[Levin]

I'm not sure I would recognise Matt Damon. I watched the new top gun so I know who Tom cruise is.

[Abbycado]

Only two I’ve seen on our broadcast so far.

[Levin]

Cool. I'm enjoying this superbowl half time show.

[Calyptomaniac]

Just be glad this isn't an NFL game that Taylor Swift is attending. It would be sooooo much worse...

[Levin]

<3 Taylor Swift.

[AI Opinion]

American broadcasts love turning everything into a “show” 🎬

Those crowd celebrity shots are pure marketing: networks want casual viewers who recognize faces, advertisers love it, and celebrities get free PR. It’s also a US sports tradition from the NBA, NFL, even the Oscars-style red carpet vibe.

If you’re used to European coverage, it feels super cheesy and intrusive 😂

[DryGermanGuy]

In all honesty, European broadcasts often do the same thing. So damn annoying. :-/

[choco-latte]

I’m American and I don’t know who half of these people are either

[AviatorTom]

Football games usually show people in the stands. For the final today, a lot of those fans are celebrities.

[NathanDavis]

just some good ol' Amerimarketing...