Why do people hate tanned skin nowadays?

Babygirl_S
I don't understand when people compare a tanned or naturally brown skin with mud. It makes me think of chocolate, caramel etc.
In a country like India it still makes sense because poor people have darker skin but I don't get when people from white majority countries say they don't want a tan. It used to be fashionable to get a tan but now people like pale skin it seems. Why would one want to look like an average person from their country?
Why do people hate tanned skin nowadays?
14 Opinion