I was looking for something else and ran across this unfamiliar term.
Soft girl is just one of several so-called “girl” types, such as egirls and VSCO girls, that spread on the social video-sharing app TikTok in the late 2010s. While egirls are known for a goth look and VSCO girls a 1990s vibe, the soft girl dons on a cuter, pinker, more sentimental aesthetic, all qualities meant to be summed up by the word soft.
"Soft girl" took off in earnest in 2019, getting its first Urban Dictionary in April that year. It became a wider topic of conversation online in November and December.
"Soft girl is a fashion style, popular among some young women on social media, based on a deliberately cutesy, feminine look. It often features pink and yellow colors, floral and heart patterns, oversized sweaters and plaid skirts, and heavy blush makeup.
But, being a soft girl isn’t just about looks. It’s also about expressing emotions, being sentimental or romantic, and embracing one’s tender, more gentle side—that is, being emotionally soft and vulnerable."
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I guess I can understand it. High school kids are motivated by peer pressure. When I was in high school there were cliques like hippies, low riders, surfers, rockers, geeks (nerds), and soshes (socialites)/cheer leaders. But the styles weren't too well defined. There wasn't that much focus on the fashion industry.
With social media, photo sharing, on-line dating, makeup and fashion, I guess there was increasing focus on styles and image for girls, in particular.
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