Why have people set certain standards for Indians to be considered beautiful?

I have noticed people call Kendall Jenner and similar white women pretty but Indian women have to have blue / green eyes 👀 The most popular Indian woman in the West is still Aishwarya even when we have Deepika, Bipasha, Rani, Disha Patani etc. Of course, Aishwarya looked good when she was young but it’s easier for a white person to be born with blue/green eyes. I guess half of white people have such eyes compared to 1 in 100 Indians. I have light hazel eyes and they are considered rare enough in my country.
Why have people set certain standards for Indians to be considered beautiful?
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