He constantly tells me girls check him out and hit on him. why?

Anonymous
every time a girl looks at my boyfriend he makes sure to tell me. he says he is just joking around but it seems he's trying to put it out there that other girls find him attractive, which I already knew. I just don't know why he throws it in my face and every time I tell him its unnecessary he starts an argument saying I should let it go and its just a joke. am I overreacting or would this get you going as well? how would you bring this up if at all? why do guys do this exactly? to make me think I should be lucky to have him?
Updates:
+1 y
its starting to make me feel bad about myself and I can't help but get upset whenever he tells me, like he wants me to think he can get other girls easily. is it even worth it or should I forget about it? please help.
He constantly tells me girls check him out and hit on him. why?
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