Why would you ignore someones texts?

Why would you ignore someones texts?
We have all done it at some point. Sometimes I just don't have time and forget to reply afterwards, other times it might be someone sends too many messages all day and it becomes too much.
but if it's someone you just started talking to,
why do you do it?

And if someone is ignoring you, do you have a comeback that works?
Why would you ignore someones texts?
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