Why do white men tan their skin if they prefer white women?

Shouldn’t they like women with the same skin tones they try to achieve with excessive sun exposure or tanning products?
Updates
1 y
Natural brown skin> tanned red skin because natural things are always better
Updates
1 y
I’m sorry but red skin doesn’t look better than natural golden or light brown skin
Why do white men tan their skin if they prefer white women?
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