Do men need to put more effort into being attractive?

I turned 40 this year and started to feel old and unattractive. I talked with a male friend that went through a bad midlife crisis and he said that you need to adjust your mindset not feel bad about being a middle aged man. If you’re a straight woman and generally find men my age attractive are there things guys my age can do to be more attractive for our partners?

Do men need to put more effort into being attractive?
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