"The Rules" by Ellen Fein, does it work?

I've recently read the book called "The Rules" which says , in few sentences, that woman never has to talk to man first, never make a first move, she needs to act like she doesn't care much, being "happy and busy" and man will be chasing her and feel the challenge.

And if she is going after a man it usually fails, because man gets bored and he doesn't feel like hunter anymore...

Do you think that it is how things work?
"The Rules" by Ellen Fein, does it work?
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