Have you experienced SHRINKFLATION?

[AviatorTom]

Examples of Shrinkflation Products in the United States

Shrinkflation is the phenomenon of companies shrinking the size of their products while keeping prices the same (or even increasing them). It's happening in countries all over the world.

In the United States (in addition to what's shown in the picture):
Gatorade replaced 32-ounce bottles with a 28-ounce version.
Kleenex reduced the amount of tissues in a small box from 65 to 60.
Folgers downsized its coffee containers from 51 ounces to 43.5 ounces.
Domino’s wings and Burger King’s nuggets have both shrunk from 10 pieces to 8.

Shrinkflation works because consumers prefer a slightly shrunken product (that most won’t even notice) over a slightly higher price. While this has been happening for years, recent inflation has increased the numbers of shrinkflation products.

Have you experienced shrinkflation? How has it affected you?

[Information courtesy of "Morning Brew"]

[MuddyMole]

Of course. It's not a new phenomenon. I think Toblerone was the first really well known example, because it was just so egregious.

Of course, sometimes people just mistake nostalgia for shrinkflation. Long before Wagon Wheels (the chocolate biscuits) succumbed to shrinkflation, many people were already claiming "they were much bigger when I was a child!".

[ArtemisSilver]

Yes for decades now. We're a bit past shrinkflation now though. We're going to start seeing actual shortages soon 1930s style, not just baby formula, everything.

[purplepoppy]

You have to be careful in budget shops like pound land. They look like they're selling the same brand cheaper but the packets are often smaller.
There's also a law in the UK that you never mention wagon wheels or creme eggs to anyone over 40 or you get a lecture on how they've shrunk.

[DonkeyDan]

Wagon wheels were bigger as you're head in my day 🤣

[DonkeyDan]

Apparently everything shrinks over time 🤣

[joeldalton]

Bags of ice used to be 10lbs. Now they are 7.

[Anonymous]

Yes, that's been happening for a very long time.