Why do people like to swing the word love around like it's a sling?

They swing it around like they are about to kill a giant with it, I've witnessed that people are clueless on what love is and think their love fell apart when there was never any love, I mean... im no cupid but it seems people only focus on feelings and not the effort and strength thats required to keep those feelings in place, they believe happiness is suppose to be endless and believe that it's the only way to find true love but a big part of what makes happiness is the existence of sadness or unhappiness, problems dont solve themselves and without the effort there's no change, maybe i should apply for the cupid role, that baby is a lousy shot lol
Why do people like to swing the word love around like it's a sling?
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