Isn't the person that made up selling aged shit for more just a genius?

Like cheese or wine, not only do they sell their aged stuff more expensive but they actually convinced people it's not expired, like "mmmm fresh cheese" more like old milk to me Or with wine, they are like "bonju bonju grap von bui 🤌🏼🍷" like they aren't just selling your old grape juice, maybe throw a few other things in there to change the flavor a bit to try and get a few more dollars out of someone 😂
Isn't the person that made up selling aged shit for more just a genius?
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