Why did the word simp became popular and overused?

Rei02
I have problems with processing the word simp, because after many, many memes, jokes and comparisons, I came to the conclusion that everyone can be or has been one at some moment in life.
In short: falling in love, acting like an idiot, having communication issues and in the end, everything is for nothing because you didn't get a romantic relationship, you end up being rejected, in the friend zone, dumped.
Why did the word simp became popular and overused?
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