Do you try to win your relationship?

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Okay, so I was watching last season's Temptation Island and one guy had trouble that he was never winning in his relationship. He wanted to win some of the time. It wasn't in games like pool, air hockey, Yahtzee, cards, etc. it was winning the relationship. I don't know how you can win or lose a relationship you are in. I just wondered if anyone tries to do this because I don't think you need to win it. You already got the girl/boy, you won, and the game is over.
Do you try to win your relationship?
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