Why do some girls use too much of filter?

sanloveshorror
As a girl, I never understood why some girls use so much of brighteness, lightening or filters in their photo.. I mean isn't one filter enough? I can't even look at their face properly the only thing I can see is their hair or eyes. And the amount of brighteness seriously hurts my eyes. No offence meant by the way if you're one of them, I am just curious if this is some sort of trend going on lol.

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+1 y
Also I am not saying filters make you look fake. Using one or two is okay as it doesn't change much but using tons of them look fake to me..
Why do some girls use too much of filter?
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