Guys wearing the playboy logo?

Once a week or so I run into this guy at the coffee shop and he chats me up, he's kinda cute... but this past weekend I could not get past the fact he was wearing a playboy bunny shirt...not one of those polo shirts with a cute accent bunny logo, but a white t-shirt with a giant bunny logo on the can see across the room...

I was like, what up with that ?!?
Guys wearing the playboy logo?
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