Remember: it IS NOT just the Gillette brand. That is just one Brand Name. It is the whole damn "parent" company, Proctor and Gamble. Even before the "Woke" (sic) Gillette nonsense, they have been pandering to the anti-American set:
https://en.wikipedia.org/wiki/Procter_%26_Gamble#%22The_Talk%22
So, next time you are in the store, check if it is a Proctor and Gamble product, and DON'T buy it. Sadly, it's not just Gillette; it is also Crest, Tide, Old Spice, and a host of other brand names.
https://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brands
Fortunately, you can find just as good if not better products from:
1. Edgewell Personal Care Products (makers of Schick Razors, Edge shaving Gel, and Skintimate for the lady in your life)
2. Church and Dwight (makers of Nair for the lady in your life, and also all the Arm and Hammer products)
3. SC Johnson (Formerly Johnson Wax, a host of products to substitute for P&G ones here)
4. Colgate Palmolive, obviously known for those two flagship brands and many more
5. Unilever (Dollar Shave Club, and all those "Axe" products, so teenage boys, fear not, you can still buy that stuff and not be supporting a shitty company like P&G has become)
If you have stock, you might see if you can start a "proxy fight" if enough shareholders in P&G are as ticked off about this as you and I are, or just (short) sell it.
Proctor & Gamble, Gillette's parent company, took an $8 billion (yes, with a 'b') write down due to Gillette's enormous financial losses less than a year after Gillette's horrendous advertising blunder.
https://thepostmillennial.com/after-losing-8-billion-gillette-embraces-masculinity-again
Who could have predicted that disrespecting and berating your primary customer demographic could result in such a huge loss financial loss? The answer is... anyone with a brain.
Should men continue to boycott Gillette? Absolutely. They should be driven out of business. I will never buy another Gillette product again as long as I live.
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Oh good grief. It is hardly worth the effort.
Ordinarily I would go into a prolonged answer. In this case, though, it can briefly be summarized.
There was a time when buying a razor was all about buying a razor to shave. Now, men no longer to seem to shave - have you noticed how every guy seems to have some variation of a beard? - unless it is their chest hair, their legs, their pubes and their armpits. On their faces, a gorilla, on their bodies, they look like they have yet to go through puberty.
Go figure.
Alternatively, buying a razor is now an invitation to being lectured to on all your alleged shortcomings by a major corporation. The irony here being that those who applaud these advertisements are typically the the kinds of folks who rail against the dangers of multi-national corporations and the nefarious influence of the evil reptilian rich.
As Emerson said, something about a foolish consistency and the hobgoblin of little minds. As I say - go figure.
Bottom line. I go to Gillette to buy my razors, I go to my church, the great philosophers in history and the way I was raised to determine how I should conduct my life. ... and never the twain shall meet.
Gillette is actually doing it to themselves. Every intelligent person knows that it is most likely just political pandering on Gillette’s part in order to profit from it. Too bad it failed epically
That parody does a good job at explaining what the ad meant to say.
1. I fuckin LOVE this parody. It was hilarious and very hard to argue otherwise, I could not stop laughing so THANK YOU for reminding me it existed as apparently, I had already given it a like before, but now I'm subbed to the creator to help em a bit more.
2. I am bit of a stern capitalist, so I am not for a controlled "boycotting" any brand over an ad or political alignment I don't like. Some men may not like the ad/political alignment but if they still like the product, that's on them whether they get it or not, and I don't judge too much either way.
Economically though, i will judge them a bit, because Gillette for years seems to be among the most expensive anyways and i usually avoided them WAY before this ad came out. i'm sure plenty other men have done the same for the same reason, so this sudden wave of men who no longer want to use Gillette ONLY because of the ad? Well, i think to look a bit beyond that, because if they just go to competing brands with similar price and quality (which, I never thought was justified, like, EVER) then I don't see them as actually taking a stand against this sorta thing, as direct competition likely think similarly.
If you REALLY want to stick a middle finger up to Gillette and really that whole industry in general that kinda deserved it long ago (prices have ALWAYS been STUPID high), then just buy the no name brand and go as cheap as possible. Hell, do as I do and get an electric one, which I've gotten MUCH more monies worth since the day i bought it.
Hell, in general, MANY industries deserve men sticking up a middle finger to em. Think about all the beer, car, diamond, etc. commercials that for DECADES have treated men as little more than horny, brainless savages that will fork over money for a slight boob peak. Sorry, but there's A LOT of hypocrisy among men who boycott gillette but still give the OK to so many other companies. Just truth.
Maybe men should really take to minimalist, monk mode en masse. THAT is how you bring down companies, not just one or two here and there.
The Gillette razors or rather the cartridge razors that now Gillette wants to sell, are poor quality razors that wear easily and have a very high price and are sold with a marketing oriented to deceive the customer. The cartridge razors are also harmful to the environment as they are made up of plastic and metal agglomerates that can only be recycled after mechanical processing. Cartridge razors such as those currently sold by Gillette are made to wear out as soon as possible so they need to be replaced as soon as possible. Therefore cartridge razors have dull blades that often create irritation and tear the hair instead of cutting it even when it is new.
Therefore a priori of the social messages that Gillette wants to send, only stupid people would buy such razors.
Gilette by selling cartridge razors makes very high profits because in fact it sells shoddy products at inflated prices, praising the customer that more shoddy blades cut better than a sharp blade.
If you want to give a gift to your skin and to your wallet and then boicott Gilette, buy a double edge razor and learn how to cut your beard.
Yeah. Like why should and would I or anyone else in the 21st century support a company that doesn't support equality. Equally matters for BOTH sexes people, wake up. Pluse Gillette is SOOOOOO bad for the planet and so wasteful. I don't support them for a number of reasons.
Isn't this very old?
It's sad because they have a huge portion of the market
It's also sad that every major company just kept hiring college grads
Even though those college grads were closet homosexuals or man haters
Gillett is no exception.
As someone who firmly opposes what they tried to push, I'm of the opinion they have every right to do what they wish with their company. That being said, I know I will never buy Gillette again (unless it appears they've undergone a very serious revamp in the company's political ideology), but I won't actively try to harm their company beyond ceasing to patronize them and socially condemning them.
I mean I just buy whatever is on sale lol, I don't have brand loyalty. But I buy Aveeno shaving cream.
Well I haven't bought from them since the ad. I think that if you disagree with the ad (and I have no idea why any one in their right mind wouldn't be against a clearly rabidly sexist ad (that belittles men despite trying to sell a product to men)), then yeah, you should boycott it. They are pieces of sexist shit and I personally will never buy one of their products again.
Dude chill it’s a freaking razor and I don't know if your joking about beating your wife but if your not that’s really fucked up.
Instead of linking to a parody, why not link to the actual ad that you are referring to? Otherwise I have nothing to go on and have no idea what you are asking about.
Yeah I dropped them years ago in favor of Harry's. When I saw that ad, I felt justified in quitting them.. The problem with Gillette, and I will get hate for this... It's run by a leftist woman.. They lost billions because of her.
Yes we should. The CEO finally admitted to the 8 BILLION dollar stock loss, but said it was worth it.
You need to go back in the barn, kid. You are not ready to learn about humour, puffery and advertising tropes.
You seem the sort of dimwit that gets offended when someone says "Merry Christmas," as you may have been Jewish or atheist, and they just assumed your faith.
Your question is a little late, there's a lot of people out there who have already been boycotting Gillette and their parent company Procter & Gamble since they put out the video.
Is that just a video made by some youtube troll? Or the actual company. Either way it seemed like a joke in the begining but towards the end it just kinda took a dark turn.
They will change their attitude if enough people stop buying their products
Gillette is a company, and like any company, they say whatever keeps their consumers happy. I mean if the world suddenly had an influx of Nazis, they would praise the Nazi ideology instantly. They genuinely don’t care about any cause.
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