Why do companies try to force ethics on us?

Hey peeps,

While watching the telly, and the inevitable ad breaks, I noticed that in a lot of adverts, various companies like to crow on about something called "ethics". Why do these companies feel the need to force ethics on to ordinary, hardworking people. When I buy stuff, I want to buy the item based on how good value it is and how it meets my needs, not how ethical the makers are. I couldn't give two fucks about ethics. Now, it's being forced on me. It's ethics rape...
Why do companies try to force ethics on us?
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