The only thing that they are influencing is natural selection that they pretty much I’d say are guaranteed but not be fit for survival in the survival of the fittest the way things are going according to Darwin’s theory of evolution
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I think what frustrates most people about influencers on the social media that you mentioned is that many of them don't have any official creditials for the topics they post content about. While there certainly are some experts who have produced some really great content for youtube and other who have done TED talks, there are also groups of men and women that have simply labled themselves influencers because they like to talk about a subject or are good at it. When it comes to technology and social media I'm about 10 years behind everyone else so I don't really know very many influencers except some of the ones that get referenced on GAG, interestingly enough.