Less than 1/2 of 1% of people say they are transgender. Why does all the media focus so much attention on them and ignore the other 99.5% of people?

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As I have said before I couldn't care less what gender someone wants to call themselves. But do we have to have to have this infinitesimally small group of the population be the subject of every single news, entertainment and media story everywhere you look? Is anyone else sick and tired of it? Has anyone else wondered what is going on here? I think they are pushing it ad nauseam just to make people annoyed so they can then call them transphobes. That's their game. Why else?
Less than 1/2 of 1% of people say they are transgender. Why does all the media focus so much attention on them and ignore the other 99.5% of people?
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