Serious marketing question about the "Trans" ads, I don't hate the people or anything but why do companies try to market to such a small percentage?

[Anonymous]

It would be like marketing shirts or shoes for men that are 7 feet tall? Wouldn't you want to sell products to the masses for maximum profit?

[NamerOfStars]

They DO want to sell to the masses. The catch is, they think the masses believe that transsexuals are under constant attack, brutally persecuted by a cold, unfeeling society (this is why you hear all that talk of "allies"). Consequently, in the name of both protecting the needy and sticking up for the underdog, they'd want to support the companies supporting trans folks.

In reality, most people have some concerns with trans people, and while they're not in favor of roadside lynchings, they DO generally want some nuanced and well-reasoned changes (though naturally, not everyone agrees on what those should be). The mentality of victimhood worship is finally dying, but it's a long, slow death, and many marketing departments haven't gotten the memo yet.

Add to this that many people nowadays live in ideological echo chambers, and gradually come to think that everyone who disagrees with them is morally wrong at best; outright evil, more commonly, and it's not hard to understand why things are they way they are.

[rigmarole]

They don't care about money right now. They care about normalizing all the sick and perverted things they've been doing for decades. They are being exposed. They think if they market things like transexualism, pedophilia, Satan worship, human sacrifice, cannibalism, etc. that enough people will all the sudden say yeah all that's normal so what if corporate executives, politicians, religious leaders, etc are caught on tape doing those things "it's normal because TV told me so"... They are trying to brainwash the masses. Most people will reject such hard culture swings though. Only the sick fucks that took part will buy into support them.

[rigmarole]

The only thing that matters to them is regaining power. They will blow their entire bank to control your mind. Once you've seen what they have done you will reject them and thus, they lose everything. They want to prevent the public from learn the truth. They want to normal all the crazy shit they do so that they can prevent accountability. It's all about self-preservation. These people are sick!

[rigmarole]

*learning
*normalize

[Anonymous]

Only 2% of the population may be trans, but many more than that are lgbt+ of some kind, or allies. (Currently it's only a minority of people who are against trans rights.) And if a company markets something to one of the most commonly hated groups, that's a way to communicate they support all the groups (or they at least aren't openly against them). Like if there's a gay person in an ad, the company may still be raging transphobic, like those "lgb without the t" groups. But if there's a trans person in an ad, there's basically no chance that they're openly homophobic.

[Opinion Owner]

Also, so few companies overall market to trans people, that if you do (and do it well) you can get a lot of them to try your company. And 2% is still a lot of people, when just a few companies get a lot of that 2%.

[Anonymous]

This has nothing to do with a marketing strategy. This is all about winning brownie points. This is about upping your E. S. G. score.
So companies are taking huge losses, just so they can up their brownie points. Environmental, social governance.

[DARKCLOUD1945X]

Like most giant company's They will spend a billion dollars to make a dime profit and loose the dime because of a hole in their pocket. The billion dollar idea with BUD was Paying a transgender to sell beer and the general public is tired of this bullshit now BUD has lost billions.

[Lionman95]

Sure but the current is being pro diversity, pro trans etc. Showing that you´re pro diversity makes you look good to the masses though many of them aren´t trans at all.

[Astarlessnightsky]

Virtue signaling.

Also they've been doing the other stuff for decades, maybe its just time for something different.

[OddBeMe]

As a marketer, I’d tell clients ro subtley be egalitarian to everyone as so your consumer base is the largest possible. It’s not about Trans people. It’s about libtards like me seeing pro lgbt flags in supermarkets and making me feel all rosy so I spend an extra $100.

[BoopBoopBeep]

Because you're also marketting to all the virtue signalers.

[NaultD]

It's a loyal customer base to say the very least. On top of all the people hate buying and destroying over and over again. It's not top level marketing but keeps in the black year over year.

[DextroShade]

They are not just marketing to the trans they are virtue signaling to the woketards who glorify transgenderism.